You're great at the work. Your website should prove it.
I help West Michigan HVAC, plumbing, and home-services companies get found, capture the calls they're quietly losing, and look as good online as they are in person — then run smoother with simple automation, so fewer jobs slip through. Starting with a free, no-strings audit of your site.
Sound familiar?
You've earned the five-star reviews — but your website barely shows them off.
People find you at 10pm with no heat — and there's no easy way to reach you but the phone.
You're under a furnace when the call comes in — and a missed call is a lost job.
What I actually do
Show up locally
Service-area pages, a dialed-in Google Business Profile, and the technical bits that make you appear when someone nearby searches.
Capture lost calls
A "request an estimate" form, click-to-call, and your reviews front and center — so the visitor who isn't ready to phone doesn't just leave.
Match your reputation
A site that looks as trustworthy as you are in person, so the homeowner comparing three quotes picks yours.
Automate the busywork
Simple automation and AI that plug the operational leaks — missed calls, slow follow-up, forgotten review requests — so fewer jobs slip through.
How it works
The free audit
I go through your site the way a homeowner would and send you the three things costing you the most — in plain English. Yours to keep, no strings.
The fix sprint
If you want them fixed, I do it — fixed price, about a week. The high-impact changes done and live on your site, not just talked about.
Keep it running
An optional monthly plan: fresh content, your Google profile kept current, new pages, and automation to run smoother. Month to month — cancel anytime.
Straight pricing. No surprises.
- The 3 biggest fixable problems on your site
- Plain-English, no jargon
- Yours to keep — zero obligation
- Request-an-estimate form
- Reviews front and center
- Local service-area pages
- Technical SEO basics
- Seasonal content + new pages
- Google Business Profile care
- Monthly report — what got done
- No lock-in, ever
When the basics are working, run smoother.
Once your website's pulling its weight, the next win is your operations. I help you put simple automation and AI to work — set up once, running quietly in the background — so you stop bleeding jobs to missed calls, slow follow-up, and manual busywork.
Every missed call gets an instant "sorry we missed you — want to book?" text, so it doesn't go to a competitor.
Answer common questions and capture booking requests around the clock, even when you're on a job.
Every finished job quietly asks the customer for a review — so your reputation keeps compounding.
Quotes and leads get followed up automatically, so warm prospects don't go cold while you're busy.
Scoped to your shop · simple workflows set up from $750 · bigger custom builds quoted to the work
What you won't get from me
No guaranteed lead numbers
Anyone who promises you "20 more calls a month" is guessing. I won't insult you with a number I can't back up.
No jargon, no runaround
You'll see exactly what gets fixed, in words that make sense — and you'll see it live on your site.
No lock-in contracts
Monthly work is month to month. I keep your business by earning it, not by trapping you.
You know what one install is worth. If this catches even one extra job a month, it more than pays for itself.
See what's quietly costing you calls.
Send me your website and I'll send back the three biggest fixes within a couple of days — free, no pitch, just the findings.